The original project was started with a partnership between China Travel Services H.K. Ltd. and American-owned American Eastern International Corp.
China Travel Services H.K. Ltd., as described in their stock stock prospectus:
...The issued share capital of the Issuer is held by six of its directors and one deputy general manager on trust for China Travel Service Head Office of the PRC, which is owned by the Overseas Chinese Affairs Office ("OCAO") of the State Council of the PRC.
OCAO is one of the working organisations of the State Council of the PRC, responsible for the liaison and promotion of overseas Chinese affairs. Both the Issuer and the China Travel Service Head Office of the PRC are directly accountable to the OCAO. The appointment of senior management of the Issuer needs to be approved by OCAO...